British Ford Cars of the 1960s and 1970s

This book explores Ford's evolution in Britain during the 1960s and 1970s, showcasing their diverse range of successful car models.

During the 1960s and 1970s, Ford underwent a significant transformation in Europe, particularly from a British viewpoint. This era marked a time of bold experimentation and exploration in automotive design and marketing. At the beginning of the 1960s, Ford's offerings were limited to just two market segments: small family saloons and large family saloons. However, by the conclusion of the 1970s, the company had diversified its portfolio to include five distinct categories, such as small hatchbacks, sporty coupés, and medium saloons. This expansion ultimately led to Ford becoming the best-selling car manufacturer in Britain, with the Cortina achieving the status of the best-selling car since 1967.

British Ford Cars of the 1960s and 1970s provides a comprehensive overview of this pivotal period in Ford's history. The book features over 270 photographs that illustrate the evolution of the Ford company structure, its key locations, and the various businesses that contributed to its success. Additionally, it delves into the factors that influenced model design, engineering, and styling, while also offering detailed specifications and performance tables for each model. The market reception and sales figures are discussed, along with insights into special editions and models produced overseas.

In addition to historical context, the book also offers practical buying advice for enthusiasts and collectors. Whether you're a long-time Ford aficionado or new to the brand, British Ford Cars of the 1960s and 1970s serves as an invaluable resource for understanding the impact and legacy of Ford in this dynamic era.