Political Marketing and British Political Parties (2nd Edition)

Jennifer Lees-Marshment author

Format:Paperback

Publisher:Manchester University Press

Published:1st Aug '08

Currently unavailable, and unfortunately no date known when it will be back

Political Marketing and British Political Parties (2nd Edition) cover

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.

This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics.

Lee-Marshment examines Blair’s New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites.

Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

ISBN: 9780719077197

Dimensions: 234mm x 156mm x 17mm

Weight: 454g

320 pages

2nd edition