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The Political Marketing Revolution

Transforming the Government of the Uk

Jennifer Lees-Marshment author

Format:Paperback

Publisher:Manchester University Press

Published:24th Jun '04

Currently unavailable, and unfortunately no date known when it will be back

The Political Marketing Revolution cover

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.
The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

ISBN: 9780719063077

Dimensions: unknown

Weight: unknown

256 pages