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Return To The Little Kingdom

Steve Jobs, the creation of Apple, and how it changed the world

Michael Moritz author

Format:Paperback

Publisher:Duckworth Books

Published:22nd Oct '09

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Return To The Little Kingdom cover

The first history of Apple Inc with exclusive interviews and access to the company's founders and inner workings

Shows how Steve Jobs and Steve Wozniak dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire. This title explains how Steve Jobs came to found the company that changed our world - twice.

In 1984, Michael Moritz, then a young journalist at Time magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire.

Moritz - who has served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal - offers his perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. This book is required reading for anyone who has ever wanted to understand the rise of Apple and the distinctive attributes of enduring companies.

'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' New York Times


'Meticulous... the fascination never flags' Washington Post


'An intimate account of the company's rise backed by superb reporting and written at a cracking pace' Business Week


'The Little Kingdom [demonstrates] that the next best thing to living the American success story is reading about it' Philadelphia Enquirer

ISBN: 9780715638880

Dimensions: unknown

Weight: unknown

352 pages