Problem Solved
Solutions for Design Challenges in Creative Fields
Format:Hardback
Publisher:Phaidon Press Ltd
Published:3rd Sep '12
Should be back in stock very soon
This book serves as a manual for creatives, addressing design challenges faced by students and professionals, including insights from notable designers.
In Problem Solved, readers are provided with a comprehensive manual tailored for design students and professionals alike. This insightful guide delves into the myriad challenges that creatives encounter in their work, offering practical solutions to the design problems that frequently arise. The book serves as a primer in design and communication, making it an invaluable resource for anyone involved in the creative process.
The narrative explores how designers interpret client briefs, propose innovative ideas, and reinvent existing products and brands. Through a rich tapestry of case studies, Problem Solved showcases a diverse array of projects from renowned designers and agencies, including the likes of Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill, and Pentagram. Each example highlights the unique approaches taken by these industry leaders, providing inspiration and insight into effective design strategies.
By blending theory with practical application, Problem Solved equips its readers with the tools necessary to navigate the complexities of design work. Whether you are a student just starting out or a seasoned professional seeking fresh perspectives, this book offers guidance and encouragement to tackle the challenges of the design world with confidence.
"Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points."—Artichoke, Australia
"For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."—Design Week
"A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way."—Grafik
"In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike."—Creative Review
"or once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."—Design Week
"Not just an important textbook, but an ode to creative intelligence."—Magma
"Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them... As a survey of outstanding 20th-century communications, this book is very successful."—Azure
"Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design’s central quandaries... Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle."—Print
ISBN: 9780714864730
Dimensions: 245mm x 210mm x 29mm
Weight: 1296g
320 pages
2nd edition