Marketing in the Service Industries
Marketing Service Inds
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:1st Feb '85
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£29.99(9780415761185)
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
ISBN: 9780714632704
Dimensions: unknown
Weight: 385g
222 pages