Peter Grant

This biography explores the life of Peter Grant, a pivotal figure in rock music management, revealing his complex journey and legacy.

In Peter Grant, author Chris Welch delves into the fascinating life of one of rock music's most enigmatic figures. From his early days in war-torn London, the narrative unfolds to reveal how Peter Grant transitioned from a childhood marked by hardship to becoming a formidable presence in the entertainment industry. Known as Prince Mario Alassio, he worked as a bouncer, doorman, and wrestler before making his mark as a rock manager. Welch meticulously chronicles Grant's journey, providing readers with a vivid portrait of a man who played a pivotal role in shaping the music scene of the 1970s.

The book highlights Grant's significant contributions, particularly as the manager of Led Zeppelin, who rose to become one of rock's biggest attractions under his guidance. Welch shares insights into Grant's relationships with iconic artists such as Chuck Berry, the Everly Brothers, and The Animals, leading up to his partnership with The Yardbirds, which ultimately evolved into Led Zeppelin. The narrative is rich with anecdotes and details that bring to life the dynamics of the music industry during a transformative era.

Moreover, Peter Grant does not shy away from the controversies that surrounded Grant's life, including his suspended prison sentence and disputes over unpaid royalties. Through candid interviews with Grant's family and friends, Welch offers a deeper understanding of this complex figure, shedding light on both his professional triumphs and personal struggles, including rumors of addiction that led to his retirement from the music industry.