Japanese Consumer Behaviour
From Worker Bees to Wary Shoppers
Format:Paperback
Publisher:Taylor & Francis Ltd
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780700712090)
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
'this book aptly reflects contemporary Japan its greatest contribution is the encyclopedic presentation of the Hakuhodo and HILL research. In combination with the author's own ethnographic descriptions, this data should be a welcome resource for others studying the consumer society of today's Japan.' - Millie Creighton, Monumenta Nipponica
'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies
'absorbing and stimulating' - The Japan Society
ISBN: 9780700713585
Dimensions: unknown
Weight: 540g
278 pages