A Japanese Advertising Agency
An Anthropology of Media and Markets
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:4th Jul '96
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£49.99(9780700705030)
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
ISBN: 9780700703319
Dimensions: unknown
Weight: 453g
350 pages