A Japanese Advertising Agency

An Anthropology of Media and Markets

Brian Moeran author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:4th Jul '96

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

A Japanese Advertising Agency cover

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

ISBN: 9780700703319

Dimensions: unknown

Weight: 453g

350 pages