DownloadThe Portobello Bookshop Gift Guide 2024

How to Win an Argument

An Ancient Guide to the Art of Persuasion

Marcus Tullius Cicero author James M May editor

Format:Hardback

Publisher:Princeton University Press

Published:14th Oct '16

Should be back in stock very soon

How to Win an Argument cover

This insightful guide offers timeless techniques for effective persuasion, drawing on the rhetorical wisdom of Cicero in How to Win an Argument.

In How to Win an Argument, readers are introduced to the timeless techniques of effective public speaking derived from the wisdom of Cicero, ancient Rome's most renowned orator. The book emphasizes the importance of mastering the art of rhetoric, which is essential for persuading others in various aspects of life, from casual discussions with friends to significant workplace decisions. Instead of relying solely on instinct, the text advocates for a structured approach to verbal persuasion, showcasing Cicero's powerful methods through his legal and political speeches.

The author meticulously gathers insights from Cicero's extensive body of work, presenting them in a way that resonates with contemporary audiences. Readers will find practical strategies for constructing arguments based on rational thought, character, and emotional appeal. The book also delves into the elements of effective speeches, exploring different styles of delivery and techniques for engaging diverse audiences. Each section is enriched with lively translations and insightful introductions that bring Cicero's teachings to life.

Additionally, How to Win an Argument includes a brief biography of Cicero, a glossary to clarify terminology, suggestions for further reading, and an appendix featuring original Latin texts. This anthology not only serves as a guide for those seeking to enhance their persuasive speaking and writing skills but also stands as a testament to the enduring relevance of Cicero's rhetorical wisdom in today's world.

"Drawing on his extensive experience as a scholar and teacher of classical rhetoric, May (classics, St. Olaf College) brings together excerpts from Cicero's extensive contribution to rhetorical theory and practice to examine the theme 'how to win an argument.' One cannot find a better guide than Cicero... A delightful and accessible foray into an enduring, relevant art."--Choice

ISBN: 9780691164335

Dimensions: unknown

Weight: 312g

288 pages