What Price the Moral High Ground?

This book challenges the idea that self-interest is the sole driver of success, exploring how cooperation and ethical behavior can lead to better outcomes.

In What Price the Moral High Ground?, economist Robert Frank delves into the complexities of human behavior in economic contexts, challenging the widely accepted notion that self-interest is the primary motivator behind all actions. He explores the dynamics of financial disasters and the actions of greedy bankers, suggesting that these events may reinforce the idea that personal gain often overshadows the greater good. However, Frank argues that this perspective is too simplistic and fails to account for the ways in which cooperation and ethical behavior can lead to success.

Through a blend of research from economics, psychology, and biology, What Price the Moral High Ground? presents a compelling case for the success of honest individuals in competitive environments. Frank illustrates how these individuals often become preferred trading partners due to their commitment to principles and integrity. He discusses various scenarios, such as the preference for modestly paid public sector jobs over higher-paying private sector roles, and how social norms can effectively deter opportunistic behavior.

Frank's insights have significant implications for both private and public sector leaders, offering a fresh perspective on how organizations and policies can be structured to promote cooperation and ethical behavior. By moving beyond the traditional self-interested economic model, What Price the Moral High Ground? provides a nuanced understanding of the motivations behind human actions and the potential for success through moral integrity.