The Taylorized Beauty of the Mechanical

Deeply historical and comparative, Mauro Guillen shows how a neo-institutionalist and social movement analysis complement each other as he explains the emergence and rise to prominence of modernist architecture. Systematic in its use of data, the book is nuanced in its analysis. He examines the several strains of modernism and subtly explains why modernism takes hold in some countries, but not others. An excellent analysis of aesthetics and the transformation of the profession of architecture. -- Mayer Zald, University of Michigan When Frederick Winslow Taylor was hectoring the workers of the Bethlehem Iron Works to greater productivity, who would have guessed that this stolid, obsessive Philadelphian would inspire visionary aesthetic movements across the European continent? Mauro Guillen interrogates the surprising affinity between scientific management and architectural modernism until it yields both engrossing narrative and analytic insight. Combining the skills of the comparative historian with those of the detective, he follows his quarry around the globe, demonstrating the consistent connection between Taylorism and modernist architecture. In so doing he has produced what will be at once an important contribution to the history of architecture and a landmark study in the sociology of culture. -- Paul DiMaggio, Princeton University Conventional wisdom is that scientific management's effects have been largely negative in moral and aesthetic terms. Guillen proposes that it has given rise to a distinctive artistic form associated with a new moral ethic and sensibility. The attempt to link theories of organizing and artistic styles is novel and should be of interest to students of culture and society generally. -- W. Richard Scott, Professor Emeritus of Sociology, Stanford University Guillen documents with a profusion of information the influence of scientific management on the architects who played an important part in the emergence of modern architecture. He has mustered an impressive array of sources, including many primary sources on Latin American architecture that are almost never considered in the canonical literature. -- Magali Sarfatti Larson, Professor of Sociology, Temple University

The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. Since its early twentieth-century peak, this dream has come to seem a dehumanizing nightmare. This book tells the story of the emergence of modernist architecture as a romance with the ideas of scientific management.The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In The Taylorized Beauty of the Mechanical, Mauro Guillen recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture. Modernist architecture's pioneers, Guillen shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and his Towards a New Architecture, the most important manifesto of modernist architecture. Architects were so enamored with the ideas of scientific management that they adopted them even when there was no functional advantage to do so. Not a traditional architectural history but rather a sociological study of the profession of architecture during its early modernist period, The Taylorized Beauty of the Mechanical provides a new understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management.