Competing On Internet Time

Lessons From Netscape And Its Battle With Microsoft

Michael A Cusumano author David B Yoffie author

Format:Paperback

Publisher:Simon & Schuster

Currently unavailable, and unfortunately no date known when it will be back

Competing On Internet Time cover

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

Walter S. Mossberg The Wall Street Journal The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.
Steve Hamm Business Week A marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections.
Katherine Mieszkowski Fast Company A rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart.
Teresa McUsic The Miami Herald Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account.

ISBN: 9780684863450

Dimensions: 229mm x 152mm x 23mm

Weight: 469g

384 pages