Going Negative
Shanto Iyengar author Stephen Ansolabehere author
Format:Paperback
Publisher:Simon & Schuster
Published:7th Oct '97
Currently unavailable, and unfortunately no date known when it will be back
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
ISBN: 9780684837116
Dimensions: 235mm x 156mm x 18mm
Weight: 365g
256 pages