The Personal MBA

A World-Class Business Education in a Single Volume

Josh Kaufman author

Format:Paperback

Publisher:Penguin Books Ltd

Published:6th Sep '12

Should be back in stock very soon

The Personal MBA cover

This insightful guide offers practical business knowledge, making The Personal MBA a valuable alternative to traditional MBA programs.

In The Personal MBA, readers are introduced to a comprehensive guide that covers essential business principles without the hefty price tag of a traditional MBA program. This book distills complex topics such as marketing, finance, and human psychology into simple mental models that anyone can understand. By focusing on practical knowledge and actionable insights, it empowers aspiring entrepreneurs and business professionals to navigate the commercial landscape with confidence.

The author argues that an MBA from a prestigious institution may not be necessary for achieving success in the business world. Instead, The Personal MBA provides a wealth of information that can be applied directly to real-world scenarios. It emphasizes the importance of mastering the fundamentals, including product development, sales strategies, and effective teamwork, all of which are crucial for driving business growth.

With its 10th Anniversary edition, The Personal MBA has been completely revised and updated to reflect the latest trends and insights in the business arena. Over 800,000 copies sold attest to its popularity and effectiveness. This book serves as a valuable resource for anyone looking to enhance their business acumen and achieve their career goals without the burden of student debt.

A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years * Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want *
No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game * Kevin Kelly, founding executive editor of Wired and bestselling author of The Inevitable *
File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business * Seth Godin, bestselling author of This Is Marketing *
I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman * David Allen, bestselling author of Getting Things Done *
Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 500 company, this book will help you succeed * John Mang, Vice President of Japan Fabric & Home Care, Procter & Gamble *
This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better * Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University *
If you're thinking of starting a business, this book will radically increase your confidence. If you're already running a business, this book will help you identify weaknesses in your systems to get better results. If you're thinking about plunging yourself into debt to get an MBA, this book will challenge you to your core. Are you more interested in becoming a better businessperson, or having a document to hang on your wall to impress people? * Daniel Joshua Rubin, Playwright and Portrait Artist *
I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn't know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would've helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. * Roger Hui, Technical Account Manager, RedHat, Inc. *
I used the mental models in this book to create a profitable business in less than four weeks. Josh quickly dispels many mistaken beliefs about entrepreneurship, and his guidance has made me vastly more productive and successful, and my life more fulfilling. * Evan Deaubl, President and CEO, Tic Tac Code, LLC *
These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can't afford to miss this book. * Tim Grahl, Founder and CEO, Out:think Group *

ISBN: 9780670919536

Dimensions: 196mm x 127mm x 30mm

Weight: 344g

496 pages