The Blackwell Encyclopedic Dictionary of Marketing

Dale Littler editor Barbara R Lewis editor

Format:Paperback

Publisher:John Wiley and Sons Ltd

Published:19th Mar '99

Currently unavailable, and unfortunately no date known when it will be back

The Blackwell Encyclopedic Dictionary of Marketing cover

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

ISBN: 9780631214854

Dimensions: 243mm x 172mm x 15mm

Weight: 508g

284 pages

2nd edition