The Blackwell Encyclopedic Dictionary of Marketing
Dale Littler editor Barbara R Lewis editor
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:19th Mar '99
Currently unavailable, and unfortunately no date known when it will be back
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
ISBN: 9780631214854
Dimensions: 243mm x 172mm x 15mm
Weight: 508g
284 pages
2nd edition