Social Identity: Context, Commitment, Content

This book offers a thorough introduction to social identity theory, emphasizing its theoretical foundations and recent empirical advancements. Social Identity: Context, Commitment, Content is essential for students and researchers alike.

This book serves as a comprehensive introduction to the concept of social identity, exploring both theoretical foundations and empirical research. Social Identity: Context, Commitment, Content delves into the original theories established by Henri Tajfel and John Turner in the mid-1970s, which laid the groundwork for understanding social identity dynamics. The text not only revisits these foundational theories but also highlights significant advancements in the field over the years.

Over the past 25 years, social identity has been central to European experimental social psychology, and its relevance has grown in North America, particularly in the last decade. This book addresses the increasing interest in social identity research, providing students and scholars with a clear overview of recent developments. It emphasizes how social identity influences individual and group behaviors, shaping our understanding of social interactions.

Social Identity: Context, Commitment, Content fills a vital gap in the literature by synthesizing theoretical insights with empirical findings. It is designed to be accessible to students while also serving as a valuable resource for researchers looking to deepen their understanding of social identity theory. The book's structured approach ensures that readers can grasp complex concepts and appreciate the ongoing evolution of social identity research.