Cases in Retailing
Operational Perspectives
Mohammed Rafiq editor Cathy Hart editor Malcolm Kirkup editor Paul Walley editor Diane Preston editor
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:16th Feb '97
Currently unavailable, and unfortunately no date known when it will be back
This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
ISBN: 9780631201731
Dimensions: 231mm x 156mm x 19mm
Weight: 397g
264 pages