Strategic Management
An Analytical Introduction
Brian Kenny author Stuart Sanderson author George Luffman author Edward Lea author
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:24th Jun '96
Currently unavailable, and unfortunately no date known when it will be back
Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases.
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
ISBN: 9780631201045
Dimensions: 246mm x 173mm x 29mm
Weight: 885g
512 pages
3rd edition