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Marketing

David Mercer author

Format:Paperback

Publisher:John Wiley and Sons Ltd

Published:19th Dec '95

Currently unavailable, and unfortunately no date known when it will be back

Marketing cover

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

ISBN: 9780631196389

Dimensions: 246mm x 193mm x 31mm

Weight: 1075g

576 pages

2nd edition