Marketing
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:19th Dec '95
Currently unavailable, and unfortunately no date known when it will be back
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
ISBN: 9780631196389
Dimensions: 246mm x 193mm x 31mm
Weight: 1075g
576 pages
2nd edition