Why Most Things Fail

Paul Ormerod author

Format:Paperback

Publisher:Faber & Faber

Published:6th Apr '06

Should be back in stock very soon

Why Most Things Fail cover

Why Most Things Fail by Paul Ormerod is the essential book on why some businesses fail . . . and how to avoid it.

Focuses on why some businesses fail, and how to avoid it. This book looks at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. It shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.

From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.

Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.

"'Engrossing and entertaining... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.' Alasdair Palmer, Sunday Telegraph 'Gripping stuff.' Krishna Guha, Financial Times"

ISBN: 9780571220137

Dimensions: 197mm x 127mm x 16mm

Weight: 213g

272 pages

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