The New Cultures of Food

'This book is very well timed. It casts an innovative and wider perspective on how global migrations are affecting the way we eat food, and the religious and cultural aspects of food which increasingly influence our daily lives.' ” Lord Haskins of Skidby, former CEO of Northern Foods 'Timely, insightful and commercially-relevant, The New Cultures of Foods is an excellent contribution to melting pot marketing theory and practice!' ” Emeritus Prof. David Hughes, Imperial College London, The United Kingdom 'A rich source of thought for everyone who wants to get deeper insights in the marketing challenges and opportunities for the food and agribusiness industry induced by the fast changing landscape of ethnic, religious and cultural groups.' ” Onno Omta, Professor in Business Administration, Wageningen University, the Netherlands '...The book is divided into European, Latin American, and Asian parts with a majority of examples from the U.K. Over a long period, the U.K. has received a large number of immigrants from former Commonwealth territories, and in recent years Western Europe follows this same pattern. What can marketing learn and utilise from the buying behaviour of different groups? Can export be helped from studies of similar groups living overseas? The chapters vary from internet trade to fairly primitive conditions in India and is thereby giving thoughts to whether integration or segregation will dominate the global future...The book should be read and studied carefully by marketing and sales departments in all relevant countries and is highly recommended.' ” K.Porsdal Poulsen, Prof. h.c., Technical University of Denmark