Designing Effective Web Surveys

Mick P Couper author

Format:Hardback

Publisher:Cambridge University Press

Published:29th Sep '08

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Designing Effective Web Surveys cover

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

'… website designers interested in programming web surveys and those who already do will find this book useful in understanding how and why the design of these instruments matters from a survey research perspective.' Leah Melani Christian, Pew Research Center for the People and the Press

  • Winner of AAPOR Book Award 2014
  • Winner of Choice Outstanding Academic Title 2009

ISBN: 9780521889452

Dimensions: 240mm x 184mm x 28mm

Weight: 1100g

416 pages