Cambridge English for the Media Student's Book with Audio CD
Enhancing Communication Skills for Media Professionals
Elizabeth Lee author Nick Ceramella author
Format:Set / collection
Publisher:Cambridge University Press
Published:27th Nov '08
Should be back in stock very soon
This course equips media students and professionals with essential communication skills and specialized language for effective work in various media fields, including advertising and journalism.
The Cambridge English for the Media Student's Book with Audio CD is designed for media studies students and professionals engaged in advertising, journalism, and various media-related fields. This course, spanning 40-60 hours, aims to enhance both communication skills and specialized English language proficiency, empowering learners to navigate their careers with greater confidence and effectiveness. The curriculum addresses a diverse array of media sectors, including newspapers, television, radio, and marketing, allowing participants to focus on the topics most pertinent to their interests and career paths.
Structured into eight standalone units, the Cambridge English for the Media course not only imparts essential vocabulary and language structures but also hones job-specific skills such as crafting compelling headlines, producing effective advertisements, and delivering persuasive pitches. To ensure that learners are well-prepared for the realities of the media landscape, the course incorporates authentic materials, such as newspaper articles and blogs, fostering a practical understanding of the industry.
Additionally, comprehensive teacher's notes are available online, providing educators with valuable resources to facilitate effective instruction. This blend of theoretical knowledge and practical application makes the Cambridge English for the Media Student's Book with Audio CD an invaluable tool for anyone looking to excel in the dynamic world of media.
ISBN: 9780521724579
Dimensions: 246mm x 188mm x 5mm
Weight: 260g
112 pages