The Revolutionary Mission

This is the first book to explore the impact of American corporate culture on Latin American societies in the decades before World War II.

During the twentieth century, American corporations have spread US material productivity and values. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission explores this complex process as it unfolded in Latin America in the decades before World War II. Professor O'Brien examines Latin American responses to that culture which conveyed the promises of material betterment and individual freedom while also emphasizing the cult of the individual, unquestioning acceptance of disparities created by unremitting competition, and values legitimized by functionality rather than historical precedent.