French for Marketing

Written entirely in French, this book provides a structured two-year course in French and marketing.

Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.