Arguing and Thinking

This influential work examines the role of rhetoric in social psychology, connecting ancient ideas to modern practices. Arguing and Thinking challenges conventional views on argumentation.

In Arguing and Thinking, Michael Billig explores the intricate relationship between rhetoric and social psychology, emphasizing the importance of argumentation in human behavior. His innovative approach has significantly influenced the discursive turn within the social sciences, presenting a fresh perspective on how we understand communication and persuasion. Through a blend of humor and scholarly insight, Billig revisits ancient rhetorical principles and connects them to contemporary psychological theories, painting a comprehensive picture of the evolution of thought in this field.

The new introduction in this edition offers readers a chance to engage with Billig's reflections on the current state of rhetoric and its relevance to social psychology today. He highlights recent scholarship while also giving voice to some overlooked figures in the history of rhetoric, enriching our understanding of this discipline. By revisiting these historical contexts, Billig encourages a deeper appreciation for the roots of modern argumentation practices.

Arguing and Thinking is not just a pivotal text; it is a call to recognize the power of discourse in shaping social dynamics. Billig's engaging writing style makes complex ideas accessible, ensuring that both scholars and general readers can appreciate the significance of rhetoric in everyday life. This edition serves as an essential resource for anyone interested in the intersections of language, thought, and social interaction.