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Serious Money

Fundraising and Contributing in Presidential Nomination Campaigns

Clyde Wilcox author Lynda W Powell author Clifford W Brown author

Format:Paperback

Publisher:Cambridge University Press

Published:29th Sep '95

Currently unavailable, and unfortunately no date known when it will be back

Serious Money cover

Serious Money offers analysis of the relationship between fundraising methods and contributing decisions in presidential campaigns.

Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.

ISBN: 9780521497800

Dimensions: 229mm x 152mm x 12mm

Weight: 300g

200 pages