The Adaptive Decision Maker
Eric J Johnson author John W Payne author James R Bettman author
Format:Hardback
Publisher:Cambridge University Press
Published:28th May '93
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£39.99(9780521425261)
Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
'The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of 'irrationality' in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour … a significant work for the field of behavioural decision making as a whole.' John Carroll
ISBN: 9780521415057
Dimensions: 234mm x 156mm x 29mm
Weight: 729g
348 pages