Going Local

Presidential Leadership in the Post-Broadcast Age

Jeffrey E Cohen author

Format:Hardback

Publisher:Cambridge University Press

Published:23rd Nov '09

Should be back in stock very soon

This hardback is available in another edition too:

Going Local cover

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

'Throughout the book, Cohen is exceptionally clear and straightforward. He consistently provides a clear foundation for his work and relates it to the appropriate prior research, and he makes all of his assumptions and methodological choices transparent to the reader.' Tim Groeling, Public Opinion Quarterly

ISBN: 9780521193719

Dimensions: 235mm x 158mm x 24mm

Weight: 510g

256 pages