Consumerism and American Girls' Literature, 1860–1940

This insightful exploration reveals how literature shaped the identities of young girls in America, particularly in Consumerism and American Girls' Literature, 1860–1940.

In Consumerism and American Girls' Literature, 1860–1940, Peter Stoneley delves into the intricate relationship between girlhood and consumer culture in America. He examines how female authors crafted narratives that empowered young girls, providing them with a sense of social and cultural significance. Through a diverse array of texts, Stoneley reveals the ways in which these stories not only reflected but also shaped the societal expectations of girls during a transformative period in American history.

The book poses a compelling question: why did the figure of the girl become a prominent symbol in the American psyche from the mid-nineteenth century to the early twentieth century? Stoneley explores this phenomenon by analyzing the allegory of 'buying into womanhood' that emerged between 1860 and 1940. This allegory served as a vital tool for navigating the complexities of social change, allowing girls to engage with the evolving landscape of their identities and roles.

From iconic characters like Jo March to the adventurous Nancy Drew, Consumerism and American Girls' Literature, 1860–1940 highlights the dynamic interplay between girls' fiction and consumerism. Stoneley illustrates how these narratives maneuvered through contrasting themes of urban versus rural life, modernity versus tradition, and societal expectations versus personal aspirations. This comprehensive study is a valuable resource for cultural and literary scholars interested in understanding the powerful impact of literature on young girls' lives during this pivotal era.