Big Brands Are Watching You

Marketing Social Justice and Digital Culture

Francesca Sobande author

Format:Paperback

Publisher:University of California Press

Published:5th Mar '24

Should be back in stock very soon

Big Brands Are Watching You cover

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

ISBN: 9780520387072

Dimensions: 210mm x 140mm x 18mm

Weight: 318g

252 pages