Golden Holocaust

"Draws on previously confidential industry documents and Proctor's own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way." Harper's Magazine "Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet." Mother Jones "[A] monumental and sobering indictment." Nature "Proctor documents a breadth and depth of the industry's duplicitous actions that is astounding." Science (AAAS) "A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste." -- Joshua Cohen Harper's "Proctor challenges his readers to conceptualize a much happier and healthier world in which the manufacture and sale of cigarettes is prohibited." The Huffington Post "A landmark study in medicine and the history of science, and of an industry [Proctor] describes as 'evil.'" Toronto Globe & Mail "Proctor's extensive use of previously secret tobacco industry documents makes his case convincing, even compelling." -- Katherine E. Kenny Sociology/Science Studies, University of California San Diego Global Public Health "An invaluable reference for historians interested in the tobacco industry, health and medicine, or marketing in the twentieth century." -- Karen Miller Russell, University of Georgia Jrnl Of American History "A comprehensive and devastating account of tobacco industry perfidy in promoting the sale of its deadly cigarettes." -- Barron H. Lerner, New York University School of Medicine Bulletin Of The History Of Medicine "A historian's testimony on his own terms... Entertaining and hard-hitting." -- Carol Benedict, Georgetown University American Historical Review "Engaging, inexhaustible with information, and driven." Chronicle Of Higher Education "A passionate work and not for the faint of heart." American Journal Of Epidemiology "Proctor's book will be of great interest ... it debunks fraudulent industry claims past and present, provides credible arguments for banning cigarettes, and delineates steps to take before abolition is politically possible... For historians, Proctor's book particularly calls for serious conversation about ethics and best practices in our era of decreased public support of universities and rising dependence on corporate donors." -- Nan Enstad Journal of the History of Medicine