1,000 Marks

This book showcases a diverse collection of logos designed by Pentagram partners over the decades, emphasizing their impact on brand identity.

In 1,000 Marks, readers are presented with a comprehensive collection of symbols and logotypes crafted by the renowned Pentagram partners from 1972 to the present. This extensive anthology highlights the pivotal role that brand identities play across various industries and continents. The humble mark serves as the essence of these identities, often encapsulating the brand's spirit and becoming an integral part of our cultural landscape. These marks not only reflect the relationships we form with brands but also resonate within our collective consciousness.

The 1,000 marks showcased in this book illustrate the extraordinary diversity of identity work produced by Pentagram's partners, both past and present. Since its founding, Pentagram has designed logos for a wide array of clients, including multinational corporations, startups, government agencies, nonprofits, and even entire countries. Each mark embodies a unique narrative, providing a foundational element for communicating the essence of an individual or organization. The significance of owning a distinctive mark cannot be overstated, as it serves as a crucial starting point for brand communication.

The book emphasizes various approaches to logo creation, featuring everything from bold typographic wordmarks to pictorial symbols and abstract designs. By printing the marks in black and white, the book allows readers to appreciate their purity and contrast, revealing both their differences and similarities. While the practice of design has evolved dramatically since 1972, the core challenges of creating timeless marks for clients remain as relevant today as ever.