Herb Lubalin: American Graphic Designer

This insightful monograph explores the life and influence of Herb Lubalin, a key figure in American graphic design and typography.

This comprehensive monograph delves into the life and work of Herb Lubalin, a pivotal figure in American graphic design. Known for his innovative approach to typography, Lubalin's legacy is encapsulated in his most famous typeface, Avant Garde, and his contributions to groundbreaking publications such as Avant-Garde, Eros, and Fact. His rebellious spirit and creative vision not only defined an era but also set new standards in the design world. The book explores how Lubalin's work transcended traditional boundaries, making him a true original among the Mad Men of his time.

Herb Lubalin: American Graphic Designer features a rich array of illustrations, showcasing hundreds of examples of Lubalin's iconic designs alongside previously unseen photographs that capture him both in his professional environment and personal life. The book is thoughtfully organized into sections that highlight his contributions to advertising, typography, and editorial design. Each section is accompanied by insightful commentary, providing a deeper understanding of his artistic philosophy and techniques.

In addition to the visual feast, the monograph includes an extensive biographical text by Adrian Shaughnessy, featuring interviews with notable figures such as George Lois and Seymour Chwast. Produced in collaboration with the Herb Lubalin Study Center at Cooper Union, this work stands as the definitive account of Lubalin's impact on American design, celebrating his enduring influence and the innovative spirit that defined his career.