The Field Guide to Supergraphics
Graphics in the Urban Environment
Format:Hardback
Publisher:Thames & Hudson Ltd
Published:22nd Feb '18
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This insightful book, The Field Guide to Supergraphics, showcases over 100 international case studies of innovative environmental graphics and murals.
In The Field Guide to Supergraphics, award-winning designer Sean Adams explores the evolution of supergraphics over the past two decades. Originally defined as merely large decorative designs on walls or buildings, the concept has expanded significantly. Today, supergraphics encompass a variety of elements, including architectural delineation, wayfinding, identifying signage, illustrative murals, and branding components. This transformation reflects the growing complexity and versatility of graphic design in architectural contexts.
The book showcases over 100 case studies of environmental graphics and murals from around the globe, highlighting the innovative approaches taken by designers in this field. With the advent of digital technology, the scope of supergraphics has broadened to include interactive and screen-based media, allowing audiences to engage with architectural spaces in meaningful ways. The distinction between a mere decorative design and a successful supergraphic lies in two key aspects: a compelling concept and a thoughtful interaction with the surrounding architecture, light, and space.
Through a rich selection of international examples, The Field Guide to Supergraphics illustrates how effective graphic solutions can enhance architectural experiences. It emphasizes the importance of context, storytelling, and the strategic use of color and form in creating impactful visual narratives. Adams invites readers to appreciate the delightful synergy that arises when well-crafted graphics are integrated with remarkable architecture, presenting a fresh perspective on the role of design in our built environment.
ISBN: 9780500021347
Dimensions: unknown
Weight: 890g
384 pages