Hallyu 2.0

The Korean Wave in the Age of Social Media

Sangjoon Lee author Abé Markus Nornes author Sangjoon Lee editor

Format:Hardback

Publisher:The University of Michigan Press

Published:30th Jun '15

Currently unavailable, and unfortunately no date known when it will be back

Hallyu 2.0 cover

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

ISBN: 9780472072521

Dimensions: unknown

Weight: 500g

296 pages