The Strategy of Campaigning

I know of no other study which has so brilliantly examined campaign strategies of such importance across cultural divides. This book should be required reading for everyone who wants to understand modern political strategies in historic context. - Newt Gingrich, Former Speaker of the U.S. House of Representatives ""The lessons of how Reagan and Yeltsin transformed the world are so profound that they go beyond international affairs. Every leader - in business, innovation, politics, and life - should understand them. The campaigns of Reagan and Yeltsin were based on redefining the competition and the issues. This book, using new archival research, will fascinate not only historians but anyone interested in the lessons of leadership."" - Walter Isaacson, President of the Aspen Institute and author of Einstein: His Life and Universe