Cases in Consumer Behaviour
W Fred Van Raaij editor Gerrit Antonides editor
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:28th Apr '99
Currently unavailable, and unfortunately no date known when it will be back
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.
ISBN: 9780471987819
Dimensions: 225mm x 152mm x 11mm
Weight: 284g
160 pages