Information, Organization and Management
Expanding Markets and Corporate Boundaries
Ralf Reichwald author Arnold Picot author Rolf Wigand author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:19th Jun '97
Currently unavailable, and unfortunately no date known when it will be back
Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.
ISBN: 9780471964544
Dimensions: 234mm x 156mm x 30mm
Weight: 822g
560 pages