Data Warehousing
The Route to Mass Communication
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:1st Mar '96
Currently unavailable, and unfortunately no date known when it will be back
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
ISBN: 9780471963288
Dimensions: 232mm x 151mm x 14mm
Weight: 340g
228 pages