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Data Warehousing

The Route to Mass Communication

Sean Kelly author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:1st Mar '96

Currently unavailable, and unfortunately no date known when it will be back

Data Warehousing cover

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

ISBN: 9780471963288

Dimensions: 232mm x 151mm x 14mm

Weight: 340g

228 pages