Consumers and Services
Gillian Hogg author Mark Gabbott author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:19th May '98
Currently unavailable, and unfortunately no date known when it will be back
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
ISBN: 9780471962694
Dimensions: 235mm x 153mm x 16mm
Weight: 425g
284 pages