Public Relations For Dummies
Robert W Bly author Eric Yaverbaum author Ilise Benum author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:30th May '06
Should be back in stock very soon
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
ISBN: 9780471772729
Dimensions: 231mm x 185mm x 31mm
Weight: 499g
384 pages
2nd edition