Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Philip Kotler author Hermawan Kartajaya author S David Young author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:3rd Sep '04
Currently unavailable, and unfortunately no date known when it will be back
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
ISBN: 9780471646563
Dimensions: 236mm x 160mm x 23mm
Weight: 435g
256 pages