New Product Development
Managing and Forecasting for Strategic Success
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:19th Nov '93
Currently unavailable, and unfortunately no date known when it will be back
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
ISBN: 9780471572268
Dimensions: 265mm x 185mm x 31mm
Weight: 860g
368 pages