The Complete Guide to Special Event Management
Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
Ernst & Young LLP author Dwight W Catherwood author Richard L Van Kirk author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:4th May '92
Currently unavailable, and unfortunately no date known when it will be back
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
ISBN: 9780471549086
Dimensions: 239mm x 162mm x 28mm
Weight: 578g
336 pages