Marketing Tourism Destinations
A Strategic Planning Approach
Geoffrey Wall author Ernie Heath author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:5th Mar '92
Currently unavailable, and unfortunately no date known when it will be back
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
ISBN: 9780471540670
Dimensions: 236mm x 158mm x 20mm
Weight: 463g
240 pages