Marketing Tourism Destinations

A Strategic Planning Approach

Geoffrey Wall author Ernie Heath author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:5th Mar '92

Currently unavailable, and unfortunately no date known when it will be back

Marketing Tourism Destinations cover

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

ISBN: 9780471540670

Dimensions: 236mm x 158mm x 20mm

Weight: 463g

240 pages