Competitor Analysis
Turning Intelligence into Success
Per V Jenster author David Hussey author
Format:Paperback
Publisher:John Wiley & Sons Inc
Currently unavailable, and unfortunately no date known when it will be back
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.
ISBN: 9780471499916
Dimensions: 230mm x 154mm x 17mm
Weight: 454g
296 pages