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Competitor Analysis

Turning Intelligence into Success

Per V Jenster author David Hussey author

Format:Paperback

Publisher:John Wiley & Sons Inc

Currently unavailable, and unfortunately no date known when it will be back

Competitor Analysis cover

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.

ISBN: 9780471499916

Dimensions: 230mm x 154mm x 17mm

Weight: 454g

296 pages