Project Marketing
Beyond Competitive Bidding
Pervez Ghauri author Bernard Cova author Robert Salle author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:22nd Mar '02
Currently unavailable, and unfortunately no date known when it will be back
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
ISBN: 9780471486640
Dimensions: 246mm x 171mm x 14mm
Weight: 425g
240 pages