Project Marketing

Beyond Competitive Bidding

Pervez Ghauri author Bernard Cova author Robert Salle author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:22nd Mar '02

Currently unavailable, and unfortunately no date known when it will be back

Project Marketing cover

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject.  Project marketing relates to the various marketing activities that take place prior to winning a contract.  It deals with marketing of large and complex projects such as the construction of buildings and power stations.

ISBN: 9780471486640

Dimensions: 246mm x 171mm x 14mm

Weight: 425g

240 pages