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Digital Marketing

Global Strategies from the World's Leading Experts

Vijay Mahajan author Yoram Wind author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:7th Feb '01

Currently unavailable, and unfortunately no date known when it will be back

Digital Marketing cover

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

ISBN: 9780471361220

Dimensions: 238mm x 162mm x 35mm

Weight: 744g

432 pages