Digital Marketing
Global Strategies from the World's Leading Experts
Vijay Mahajan author Yoram Wind author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:7th Feb '01
Currently unavailable, and unfortunately no date known when it will be back
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
ISBN: 9780471361220
Dimensions: 238mm x 162mm x 35mm
Weight: 744g
432 pages